Business model
Revenue
AED
Profitability
%
%
%
Retention — enter either one
% / yr
yrs
Growth economics
% / yr
% / yr
%
Acquisition
Revenue LTV
—
per customer
Profit LTV
—
net, per customer
CLV : CAC
—
profit basis
Payback
—
months to recover CAC
Annual value
—
profit / yr
Retention impact
—
value per 1% less churn
Executive insight
—
—
Customer value over time
Cumulative revenue & profit · Year 1–5
Churn sensitivity
Profit LTV at 5 / 10 / 15% churn
CAC vs lifetime value
Acquisition cost vs profit LTV
Cumulative value by year
| Year | Cumulative revenue | Cumulative profit |
|---|
Lifetime value sums each year's revenue weighted by the probability the customer is still active (from churn or lifespan), with annual value growing by upsell plus price increase and an optional referral uplift. Profit LTV applies your net margin; CAC payback uses contribution margin (gross margin less service cost). These are directional planning estimates, not a forecast of actual results or financial advice.