Current situation
AED
%
%
Proposed changes
%
%
%
Revenue (after)
—
before
Gross profit (after)
—
before
EBITDA (after)
—
before
Optimal increase
—
max EBITDA
🏆 Profit-maximising move
— · — EBITDA
Executive insight
—
—
Price elasticity curve
EBITDA vs price increase
Revenue vs churn
Revenue as customer loss rises
Scenario table
| Price increase | Customers | EBITDA |
|---|
Demand is modelled linearly: the expected customer loss at your proposed increase sets the loss rate per 1% of price. Price increases flow through at full margin; cost inflation raises unit cost. The optimal increase is the one that maximises EBITDA, which is often higher than instinct suggests. Directional estimates, not financial advice.